The Welsh rural landscape unquestionably faces deep transformation in search of viability, nature restoration and climate responsibility. So far, the responses to this challenge have been piecemeal, small scale, and, to be frank, often lacking in the market credibility needed to achieve scale.

In this context, the launch of the Clo Carbon platform is hugely welcome. It tackles the climate crisis head on with a cool-headed appreciation of the way carbon markets work - and are broken - and with a rooted and credible approach to removing - really removing - carbon from the atmosphere. In addition, the approach is holistic (avoiding a focus on carbon to the exclusion of all else), resource-circular, in alignment with a number of longstanding socio-economic and environmental policies and objectives, and, critically, promises improved local economic outcomes and hence potentially wide acceptance.

The fact that such a scheme has emerged, bottom-up from Wales is the icing on the cake. It is only through the kinds of innovations exemplified by Clo Carbon that we have any hope of building a truly sustainable, climate-friendly and prosperous Wales.