Privacy policy

Last modified: 12.12.2025

1. Who We Are

Clo Carbon Cymru is a UK-based organisation working with farmers, landowners, and stakeholders to collect and analyse data relating to land use, carbon, woodland, and hedgerows in Wales.

Website address: clocarbon.cymru
Contact email: data@clocarbon.cymru
Registered address: Cwm Crymlyn, Bethlehem, Llandeilo, Carmarthenshire, Wales, SA19 6YE

2. Use of This Website

You agree to use this website only for lawful purposes. You must not:

 

  • Use the website in a way that violates any applicable local, national, or international law
  • Upload or transmit any malicious code or attempt to interfere with the site’s functionality
  • Attempt to gain unauthorised access to any part of the site, server, or data systems

 

We reserve the right to restrict access or remove any content at our discretion if we believe these Terms have been violated.

3. Data Collection and Privacy

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name (“Personal Information”).

Information we collect

While completing online questionnaires or otherwise engaging with the website. we may collect various types of information from and about users of our Services, including:

  1. Personal Information: We may collect personally identifiable information, such as your name, email address, phone number, farm/organisation characteristics and other similar information when you provide it to us voluntarily or when you interact with our Services.
  2. Usage Data: We may collect information about how you use our Services, including your access times, browser types, and language preferences.
  3. Device Information: We may collect information about the device you are using to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
  4. Location Information: With your consent, we may collect information about your precise location if your device settings allow us to do so.

How we use your information

We may use the information we collect from you for various purposes, including:

  • Analyse patterns of farm and land use
  • Contribute to research related to carbon management, biodiversity, and sustainability
  • To provide, maintain, and improve our Services.
  • To personalise your experience on our Services.
  • To respond to your comments, questions, and requests.
  • To send you technical notices, updates, security alerts, and support and administrative messages.
  • To communicate with you about products, services, promotions, events, and other news and information we think will be of interest to you – If you have provided permission to do so.
  • To monitor and analyse usage patterns, trends, and activities in connection with our Services.

We do not:

  • Sell your data
  • Use it for marketing without explicit consent
  • Share it with third parties (unless required by law or with your prior agreement)

4. Purpose and Legal Basis for Processing Data:

We primarily collect your data to understand land use on farms in the UK to inform environmental, climate, and sustainability decisions relating to the generation of high-quality, nature-based carbon removal certificates.

Legal basis – (Article 6(1)(a) UK GDPR): You voluntarily provide your data and give us clear consent to process it for the stated purpose.

If required, we may also rely on legitimate interests in conducting environmental research that benefits public interest (Article 6(1)(f) UK GDPR) — but only where this does not override your rights.

5. Data Sharing:

Your data may be shared with:

  • Our internal research or advisory teams
  • Legal or regulatory authorities if required by law

We ensure that all third parties respect the security of your data and process it lawfully.

6. Data Retention:

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including:

  • Environmental reporting
  • Research analysis
  • Legal or regulatory requirements

Once data is no longer needed, we will securely delete or anonymise it.

7. Your Rights:

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct any inaccurate or incomplete data
  • Request deletion of your data (“right to be forgotten”)
    Withdraw your consent at any time
  • Object to or restrict processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

You can exercise any of these rights by contacting us at: data@clocarbon.cymru

8. Security of Your Data

We implement appropriate technical and organisational security measures to protect your data against loss, misuse, and unauthorised access.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make any significant changes, we will notify you via the website or email.

10. Contact Us

If you have any questions about this policy or how your data is handled, please contact: data@clocarbon.cymru or write to us at the address shown previously